How Business Storytelling Works Book

How Business Storytelling Works  Book
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How Business Storytelling Works Book

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Description

How Business Storytelling Works 

In a modern professional world filled with endless noise, intense competition, and massive technological disruption, the number one key to success is clear: How Business Storytelling Works is the essential skill every professional needs to master.

To help you stand out, this book explores human evolution, behavioral psychology, and the cinematic world of movies to uncover the golden principles of narrative persuasion. Understanding How Business Storytelling Works enables you to capture attention, connect deeply with audiences, and drive real results.

Whether you are a corporate professional, an entrepreneur, a tech expert, a marketer, a strategy consultant, a social media influencer, or a student, this comprehensive guide shows you how to succeed in the real world. By drawing on rich, practical insights from years of experience, the author reveals the mechanics behind How Business Storytelling Works so you can transform your communication and elevate your career.

Specifications

Format
Paperback
ISBN-13
978-0143461951
Language
English
Dimensions ‏
13.97 x 1.78 x 21.59 cm
Print length ‏
284 pages

About the Author

Sandeep Das

Author

Sandeep Das

Penguin March 6, 2023

Sandeep Das has been a corporate leader for nearly 15 years, having worked as Director at PricewaterhouseCoopers (PwC), Accenture Strategy, Marico and BCG. He is currently the Global Foresight Lead for Emerging Countries for Mars Wrigley.

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